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15 January 2016

Increasing brand value through innovation and sustainability in packaging

Over 100 delegates from different companies will gather in Brussels at the 5th Global Packaging Summit – Packaged to discuss how to increase brand value through innovation and sustainability in packaging. The event will take place on 25-26 January.

Some of the topics that will be covered are packaging innovation in the context of the circular economy model; eco-design, innovation and waste reduction, and the key role of sustainable packaging solutions in achieving a green supply change. The summit features case studies from market leading consumer goods companies. There will be interactive sessions, workshops and exhibitions, where visitors can identify the latest innovative technologies to support their firms’ packaging operations.

Julio Garcia-Burgues, Head of Unit of Waste Management and Recycling at the European Commission, will deliver a keynote speech. Speakers at the Summit will address how to reach ambitions recycling targets, how sustainable bio-based resources can play an important role to meet consumers’ attention on environmental aspects, and how to apply innovation to this packaging field.